Case studies & impact
Real challenges.
Practical progress.
Websites, digital tools, new services and better ways of working, built around the people and organizations that use them.
More work
Different problems. Thoughtful solutions.
Parklane Living · Retail
Extending a trade-show business into a clearer year-round online buying experience.
Parklane did not need to reinvent what was already working. It needed a better bridge between in-person interest and year-round access. The goal was to create an online experience that could support ongoing sales while preservi…
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Vélo Canada Bikes · Active transportation · Nonprofit
Replacing a costly third-party mobility app with a Canadian-built platform for national volunteer data collection.
The specialized counting app previously used by the program created practical constraints. Customization was costly, French-language support was not available, and the experience was primarily designed around bicycle counts. Vé…
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Cottage Rules · Technology
Turning scattered cottage instructions and property knowledge into one shared digital guide.
The goal was to create one simple place for cottage owners to document how their property works and share the right information with family, guests and others who help care for it. The product needed to handle real cottage know…
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HOPEiDONT Books · Education / Publishing
Helping a children's social-emotional learning brand find its strategic direction.
With a growing collection of books, activities and sensory tools, the team needed a clearer strategic direction — turning a creative product line into a focused, sustainable brand with clarified positioning, audience and revenu…
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HOPEiDONT Books · Digital Product / Social-Emotional Learning
Turning trusted children's resources into support people can use in the moment.
A book can be incredibly useful, but the moments when adults need support don’t always happen when the right book or activity is close at hand. HOPEiDONT had already developed a growing collection of thoughtful resources. The c…
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Plasticity Labs · Technology
Making a complex wellbeing product easier to understand, sell and retain customers around.
The challenge was broader than marketing. Plasticity needed a connected set of experiences that could support awareness, sales, onboarding, learning and ongoing client relationships as the company scaled. The work needed to hel…
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Communitech · Technology
Making a complex national innovation network easier for startups and partners to navigate.
The challenge was to create clarity across a complex national network. CDMN needed digital experiences and communication tools that could make programs easier to find and understand, establish a consistent national presence, an…
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Plasticity Labs · Technology
Turning complex behavioural science into short, practical learning inside the product.
The team needed educational content that could improve onboarding and make learning inside the product feel approachable, credible and worth completing. The goal was simple: help people understand unfamiliar concepts quickly en…
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