Case studies & impact
Real challenges.
Practical progress.
Websites, digital tools, new services and better ways of working, built around the people and organizations that use them.
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Different problems. Thoughtful solutions.
Parklane Living · Retail
Making it easier for customers to buy beyond the trade show
Parklane did not need to reinvent what was already working. It needed a better bridge between in-person interest and year-round access. The goal was to create an online experience that could support ongoing sales while preservi…
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YMCA WorkWell · Non-Profit
Building a new YMCA business model from the ground up
YMCA WorkWell needed to become a real, sustainable business inside a large nonprofit organization. The goals were to create a new source of earned revenue, extend the YMCA’s impact into workplaces, and build a service that coul…
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Cottage Rules · Technology
Making cottage knowledge easier to preserve and pass on
The goal was to create one simple place for cottage owners to document how their property works and share the right information with family, guests and others who help care for it. The product needed to handle real cottage know…
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Plasticity Labs · Technology
Helping a growing wellbeing startup turn complex ideas into clear experiences
The challenge was broader than marketing. Plasticity needed a connected set of experiences that could support awareness, sales, onboarding, learning and ongoing client relationships as the company scaled. The work needed to hel…
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Communitech · Technology
Making a national innovation program easier to navigate and understand
The challenge was to create clarity across a complex national network. CDMN needed digital experiences and communication tools that could make programs easier to find and understand, establish a consistent national presence, an…
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Plasticity Labs · Technology
Making behavioural science easier to understand and use
The team needed educational content that could improve onboarding and make learning inside the product feel approachable, credible and worth completing. The goal was simple: help people understand unfamiliar concepts quickly en…
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